I was not a happy camper en route to my
first camping trip. But the offer to travel anywhere
during the pandemic was too good to turn down.
I'm forever greatful for those scary times.
I broke up with my comfort zone & fell madly
in love with paddling.
This new taste for adventure carried over into my work life. I loved my job, but I wasn’t fully leveraging my professional superpower - finding noisy friction in business operations, & quietly making it disappear.
After a healthy dose of introspection,
I left my professional comfort zone as well
& started a new journey. My mission is to find the
folks saying, 'there's got to be a better way',
& help them find it.
Your business should work for you,
not the other way around.
Let us help with that.

[About Me]
Sometimes our toughest moments
open the widest doors.
[About Paddle]

Paddling is a near perfect metaphor for starting down any new path. You can carefully prepare for weeks, but there are always unexpected elements. At times the wind is at your back & progress comes easy.
At times the plans unravel.
Headwinds turn strokes into struggles,
and the distination feels farther away than ever.
This is where the journey is defined.
Not by obstacles you encounter, but by how you respond.
Stopping is not an option.
Dig deep, pivot & keep paddling.
The vision for Paddle is simple. Help businesses face operational challenges head-on, adapt to changing conditions, & find a smarter way forward.
Work smart. Smart work.


